When spring and summer hit, designer swimsuits start to sell big time.
These sexy and sleek creations continue to update year in and year out, but finding actual value can be a tricky process at the best of times.
We have collated a step by step guide for women who are taking their search to the stores.
1) Check Store Reputation
Customers want to be able to cut through the waste and identify items of designer swimsuits that speak to their interests. The best way to achieve this is to study what other shoppers say about their experiences. A quick glance at the phone will offer real insights. From their prices to their stock quantities and range to the quality of customer service, this is information that customers can use ahead of time to help their project move forward.
2) Take Time to Peruse The Stock
One of the major issues that customers have with trying to look for the perfect set of designer swimsuits in the store is being restricted due to time. Whether it is fitting in the exercise just before closing hours after work or trying to pack in too many stores into one afternoon, there is no reason to try and expedite the process. Some of the best finds are lost between the cracks and kept behind the back corners, so peruse at your leisure.
3) Think About Comfort & Practicality
The most appealing features of designer swimsuits surround the aesthetics. From the bikini to the one-piece, the triangle top to the thong bottoms, the enhancer bra or the bandeau, they will pull business in by displaying their features with models on Instagram and celebrities on magazine cover stories. The key for customers in this instance is trying to remove that from the picture and placing a priority on comfort and practicality. Where will the item be worn? How will it be used?
4) Body Type Selections
There is a very simple principle that shoppers of these brands should follow. While they can be customised to meet a number of needs, designers will craft items that are geared towards specific body types. Sizes can go up and down but that framework will often remain consistent. From oval and love-heart shapes to pear shapes, hourglass figures, spoon and athletic shapes, these categories will point consumers in the right direction.
5) Check Profile of Materials
There is little point splashing the cash on designer swimsuits only for the materials to deteriorate before being discarded for the summer season 12 months later. This is often the case with cheaply produced materials, offering an incentive at the point of sale but no value beyond that moment. With the use of polyester, nylon and spandex outlets, shoppers can enjoy products that actually provide longevity.
6) Enquire About Prices, Discounts & Loyalty Points Systems
There is no uniform time when designer swimsuits should be purchased because each store is different. If the items on the shelf are appealing and the store is ticking all of the right boxes, then it is beneficial to enquire about price lists, seasonal discounts and any loyalty programs that could be in play. If the business is willing to offer incentives for additional sales, that is an opportunity to take advantage of.
7) Try Before The Buy
Shoppers can do all of the homework in the world about their style tastes, their body shape, measurements and texture of the materials. Unless this is a repeated process to acquire a backup pair, then it is important to take the item and try it out in the changing room. Does it offer a good fit? Is the coverage appropriate? Will it stand up to the type of lifestyle and activities that are on the cards? Always try first before making the purchase.
The final step that any customer should take when purchasing designer swimsuits is to keep the receipt. Unless there happens to be a warranty in place, the chance that they could be compromised in any shape or form should place the emphasis on keeping a document of the transaction. Once that is achieved, this is a market for experimentation and exploration so take a dive to see what is out there for you!